Coming out of the 2020 60-game MLB season, it was time for a reset of the Pirates visual identity. Utilizing the team’s long standing font, Gotham, I set out building a visual identity that represented the team’s young core and the grit that comes with playing in the Steel City.
This look featured a collection of illustrated elements built into a full screen collage, textures made to make the graphics feel like they are wheatpasted onto a wall and a photo treatment to emphasize the black and gold. This look was built from the ground up with the heritage of the brand, and an optimistic view of the future in mind.
This look featured a collection of illustrated elements built into a full screen collage, textures made to make the graphics feel like they are wheatpasted onto a wall and a photo treatment to emphasize the black and gold. This look was built from the ground up with the heritage of the brand, and an optimistic view of the future in mind.
